Interview with Mark Kaigwa
2019
Mark Kaigwa recounts the terrorist attack of Saturday September 21, 2013, when four masked gunmen attacked the Westgate shopping mall in Nairobi, Kenya. He gives nuanced insight into how terrorists were communicating via social media with government officials, and provides insight on smartphone use in Nairobi, the impact the smartphone had has, and the uses of social media.
Mark Kaigwa is a social media expert. He is the founder of Nendo, a strategy and storytelling consultancy firm based in Nairobi. Kaigwa has a multidisciplinary background with experience in marketing, communications, design thinking, screenwriting, film production, directing, and creative direction in advertising. He has spent the last decade helping global and African businesses, brands and nonprofits use technology to connect.