Locations Germany

Interview with Nicholas O'Shaughnessy


Nicholas O'Shaughnessy defines propaganda as a subset of persuasion encompassing myths, symbolism and rhetoric. Here he focuses on the psychology underpinning propaganda, the media it employs, and the roles that fear, idealism and entertainment play in social influence.   

Nicholas O'Shaughnessy is Emeritus Professor of Communication at Queen Mary, University of London and Quondam Fellow of Hughes Hall at Cambridge University. He is author of Selling Hitler: Propaganda and the Nazi Brand (2016) and Marketing the Third Reich: Persuasion, Packaging and Propaganda (2017) and co-author of Political Marketing. Theory and Concepts (2018) and The Sage Book of Propaganda (2020).