Interview with Mudra Mukesh2020
In this interview Mudra Mukesh discusses consumer psychology and social influence in marketing and advertising. She focuses on logo design, influencer marketing and brand perception, social media, the rise of woke capitalism and the complexities of advertising campaigns that align with social causes.
Mudra Mukesh is a marketing professor and entrepreneur who has lived and worked in Delhi, Marseille, Madrid, Boston, Hong Kong, and London. Her research areas include social influence and well-being, brand equity, and affective responses to social media usage, which she uses to solve all manners of puzzles in the field of consumer behavior.