Locations Saudi Arabia

Interview with Ilhem Allagui


Here Ilhem Allagui discusses strategies and methodologies in marketing across different media, and social and cultural contexts. She focuses on the evolution of digital platforms and how they operate, the rise of influencer marketing, and the importance of understanding the needs and environments of consumers. 

Ilhem Allagui is Associate Professor, and Director of the Academic Internship Program within the Journalism program at Northwestern University in Qatar, and the author of Advertising in MENA Goes Digital (2019). She has contributed to global forums and published widely on the role of new media in the MENA region’ social transformations.