Cartoons by Tom Fishburne
2021Tom Fishburne believes in the power of cartoons to “humanize complex topics, show empathy, spark conversations, and break through the clutter.”
Using his trademark humor and distinctive style, he created three new cartoons for the exhibition Unraveling Persuasion. The cartoons tackle areas of persuasion within advertising and marketing explored in the exhibition. The first, titled Eye-Catching, draws attention to the psychology underpinning our consumer behaviors, highlighting Robert Cialdini’s six principles of persuasion—reciprocity, scarcity, authority, commitment and consistency, liking, and consensus. (1)
Not Influenced and Brands Stand for Something draw attention to tactics and techniques used by brands to stand out from the crowd.
Fishburne started his content marketing agency Marketoonist in 2010. They have developed cartoon-based campaigns for over 150 businesses, including Adobe, Dell, IBM and DBS Bank.
1. Cialdini, R. B. (2006) Influence: The Psychology of Persuasion (revised edition). HarperBusiness.