Interview with Simon Chadwick


Simon Chadwick is a professor of Eurasian sport at the Emlyon Business School in France and the Center for Eurasian Sport director. In this interview, Simon unpacks the concept of soft power in football and discusses the symbiotic relationship between football and the media industry. A firm believer that football is a geopolitical sport, he shares his perspective on the criticism Qatar has received concerning the FIFA World Cup Qatar 2022™.