Advertising Buys Success


Making musalsalat is an expensive business, and that business is changing fast.  How do program makers raise the money to fund their creative projects, and what is the process?

This and other animation included in the exhibition The World is Watching Musalsalat (spring 2023) were commissioned by the museum to introduce different issues discussed in the exhibition. The museum worked with animation company Cognitive to create short and informative explanations from which further exploration of the accompanying displayed musalsalat and other television series, historical material and interviews could flow.