Professor Simon Chadwick analyzes the geopolitics of sport in the Gulf region, examining how football has become a tool for soft power and nation branding.
Simon Chadwick
Simon Chadwick is a professor of Eurasian sport at the Emlyon Business School in France and the Center for Eurasian Sport director. In this interview, Simon unpacks the concept of soft power in football and discusses the symbiotic relationship between football and the media industry. A firm believer that football is a geopolitical sport, he shares his perspective on the criticism Qatar has received concerning the FIFA World Cup Qatar 2022™.
